ecommerce business coaching
Private coaching with Kristi Soomer


Hey, eCommerce boss. Ready to launch your online store?


About You

You've got an idea.. perhaps a prototype and are ready to work on perfecting your brand, and start building a community pre-launch. You're a side hustler, working a full-time gig while creating your dream business on evenings and weekends. You're not trained in what you're doing but you've got passion. You want to bring your product to the world, and launch it with gusto.


What I do

I work with female-founded eCommerce brands who desire to start or up-level their product-based businesses to scale to be able to generate consistent revenue. I focus on taking your vision and turning it into actionable goals, while co-developing the strategy and roadmap to make it a reality.

Most brands I work with have an existing business. Just starting out? I can help as long as you have a verified product idea and you aren't a drop shipper.

What Makes Me Different


I've been in your shoes. Period.

Many coaches haven't had their own businesses. In 2012, I started my ethical fashion brand, Encircled with just $20k in savings and scaled it to over 7-figures a year in revenue and a team of 12 employees. I love business,  brand-building and feel passionate about helping other entrepreneurs grow and scale their purpose-driven business. Before launching Encircled, I was a high-level strategy consultant for North America's top retailers, and previously in Consumer Packaged Goods at one of the best known brands in the world. With over 15 years of business experience, I also have a Finance degree, and an MBA from two of the top schools in Canada, Queen's University and Western University, and soon-to-be a post-graduate certificate from Cornell University. Don't believe me? Creep my Linkedin profile.

I only take a few coaching clients per month, and spend a big portion of the first quarter of the year, for the past 5 years being a mentor coach in the acclaimed online business school program, B-School, created by Marie Forleo.

I balance theory and practical business know-how with honesty, accountability and the real world experience of building a business from the ground up 


I only work with clients who want to generate revenue from eCommerce in their product-based business in a direct-to-consumer model. What does that mean? I help brands who want to retail directly to consumers, primarily online, and potentially through their own events, pop-up shops and retail. I don't do wholesale. I don't do drop-shipping. I don't do Amazon. I only teach what I know. I'm a Shopify partner, and have experience in building online stores, as well as the strategy required to generate traffic online. So, let's get started building yours.


Many coaches can answer questions, but I prefer to focus on a holistic approach to your business strategy. You can't build a house on a shaky foundation, nor should you build a business on an unclear brand and business that lacks systems. I offer personalized feedback, and an inside view on your brand that will set you up for success today, and in the future.


Starting and scaling an eCommerce brand isn't just about figuring out your ideal customer, and reaching them through marketing tactics. It's about becoming a leader, and managing your mindset through the ups and downs of entrepreneurship. Being an entrepreneur was one of the most difficult jobs I've ever had - not because of the smaller budgets, or the financial stress but because of how emotionally-attached you become to your business. It's your baby! I get it. I help my coaching clients become more confident in their brands, and work on their mindset, so that you can grow (not shrink) with your business as it sky rockets in growth. 



How Business Coaching Works

Private, one-on-one business coaching is an investment. Think of it as a way to accelerate your business, and learn directly from someone who's been where you're at now.

Sure, you could spend hours and hours watching YouTube videos online, reading blogs and listening to podcast OR you could invest in a coaching package tailored exactly to your business model, needs and goals and spend the rest of that time building your business.

Due to the depth of insight, and time it takes to fully understand your business, customers and channels, and my proven coaching process, I only take on private business coaching clients starting at a minimum 3-month commitment. Can't commit to 3-months? Check out my podcast for my best free advice!


My Virtual Business Coaching Packages

  • Two 75-minute private coaching calls per month held via Zoom online.
  • A recording of each call sent to you within 48 hours with meeting notes and key follow-ups.
  • Assigned "Homework" post-call.
  • Unlimited email support in between session.
  • Customizable templates, and resources designed to accelerate your business growth and systematize your processes.

    I offer 90-day and 6-month coaching packages.


    • 3-months of private business coaching, email and accountability support. 
    • $1000 USD per month


    • 6-months of private business coaching, email and accountability support. 
    • $900 USD per month.

    In-Person VIP Coaching Days

    Located near Toronto, Canada or willing to travel here? I offer 1-2 day intensive one-on-one coaching sessions in person, held at a beautiful downtown workspace.

    Prices start at $3000 USD per day and include all meals, one to two dedicated full-days of private coaching, a customized agenda, two 75-minute follow-up accountability calls in the months following and real-time implementation assistance. Client must pay all travel costs. Contact me for details. 


    Ready to book?

    I take a limited number of clients based on availability. Send an email to setup a FREE 15-minute call to see if we're a fit at


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