About Me - Email Marketing Masterclass

The Creator of the Email Marketing Masterclass

eCommerce entrepreneur of the certified B Corporation, Encircled, proud dog mom to Harlow, host of Brave + Boss the podcast, former competitive Athlete with an MBA, Finance Degree, mentor coach in Marie Forleo’s B-School with a 10+ year career globetrotting as a consultant, working with C-level executives and multinational retailers. I’ve been featured in FLARE magazine, Chatelaine, and my startup was named to the Startup500 fastest growing list and I was awarded a clean50 award for my contribution to conscious capitalism.


K, so that sounds intimidating right?


I’m really not! If you’ve listened to my podcast, Brave and Boss, you’ll know that I’m actually a super-down-to-earth Canadian. I focus on practical advice, and I never teach anything that I don’t implement or haven’t tried. About six years ago, I made the leap and left a cushy 6-figure consulting job to follow my passion in sustainable fashion. As I said earlier on - I’ve been in your shoes. I started Encircled with $20k in cash, and no fashion background. I sewed my first sample on my living room floor, and packed my own orders for two years. It was a grind.


And then, it started to take off.


The difference? I made a plan. Operating a startup ecommerce brand without a plan is like steering a ship without a map. You’ll never end up in the right place if you don’t know where you’re trying to goal.


This is why I’m so passionate about helping other entrepreneurs, like yourself get clear on their revenue goals, and make dynamic digital marketing plans and learn the analytics required to understand what’s working and what’s not.


My teaching style? Actionable. To the point. A balance of theory with real life examples. Takeaways. Homework. Swipe files. Processes. Checklists. Goals. Metrics.


My experience is here to inspire you, and guide you to a more profitable business through this masterclass.



When you enroll today this is what you’ll receive.

  • MY FOUR EMAIL MARKETING TRAINING MODULES, over 30+ hours of training (value $2500)

  • Actionable Spreadsheets: Email Scorecard worksheet, Goal setting worksheet (value $100)
  • Workbooks: The Opt-in Development guidebook, The Content Planning guidebook, Sample Content Calendars, Blank Content Calendars. (value $500)
  • Swipe files: Email Automation copy swipe file, Email Content Cheatsheet, Transactional Email copy swipe file (value $500)
  • Processes and systems: Transactional email checklist, Pre-send Campaign Checklist, Email Automation Flows, Content Planning process, (value $1000)
  • Resources guides: 40+ Ways to Build your List, Analytics resources, Pop-ups, Email software comparison, Landing page comparison software, Email Regulations, How to do Paid List Building, How to hire Graphics help (value $400)

  • THREE BONUS TRAININGS: Money + Sales Mindset, Releasing Perfectionism, and Content Marketing Machine Formula training (value $250)



  • Included are 4 live group coaching/Q+A sessions. One per module (value $1500). Live group coaching will be recorded and posted in the member area for future viewing

    Email Marketing Masterclass Schedule

    Access to Introduction content

    on Enrolment

    Module 1 opens

    September 10th

    Live training -- Sept 18th

    Module 2 opens

    September 20th

    Live training -- September 25th

    Module 3 opens

    September 27th

    Live training -- October 9th

    Module 4 opens

    October 11th

    Live training -- October 23rd


    TBD - It's a surprise!


    *Note, modules 3 and 4 are more extensive, so there will be two weeks in between training to accommodate for the extra homework!


    That’s a total value of over $5000+.

    What's holding you back from $25k months?

    Find out how to grow your online Shopify store to six figures. Take the quiz.