Mid-Week eTail Roundup - April 23rd
Posted every Wednesday or Thursday, the eTail round-up includes the top retail related news and insights from the week, curated just for you.
I'll even summarize the key learnings so (in case you don't want to read the full article). I've been a little absent on updates, apologies! Getting back into the flow of things.
April 23rd Midweek Retail Round-up
E-Commerce / Online Retail / Social Media
When I saw this title, I thought... annoying! Of course your website is amazing, you have $122.5 million in funding. Us small startups are usually bootstrapping with a couple thousand dollars. BUT, nonetheless there are some basic practices, we can all leverage in our own websites.
Beautiful photography (see below), truly mobile responsive, a static image (I'm going to test this!) as a hero vs. a rotating slider, good product descriptions, sharing your story, free shipping, and using their post-order confirmation page to truly connect (social media, email, survey). Neat.
Sometimes in person is better for engagement and networking. Over 60 events listed here. Let me know if you find anything cool!
Seriously. Did you read this headline? So, get to your website. Load it up on a mobile device and see if you're one of the 91% or the 9%!
Branding / Marketing
I cannot reiterate how much of a difference beautiful photography makes. READ THIS ARTICLE. I bookmarked it. Goes through the proper tools you need to take the photos, edit, and publish. I totally get the DIY photography mentality, but DIY doesn't have to mean crappy!
Etsy is announcing a 3.5% commission on wholesale orders, trying to improve and streamline the process for connecting buyers with sellers on Etsy.com.
SEO / Blogging / Content
I love reading copyblogger.com. He's also speaking my language. Lately, I've been learning a lot about agile software development, and project management which is essentially incremental changes, and continuous iteration in the process. I.e. Instead of focusing on massive deliverables, putting our small results, testing and making changes (in a nutshell). Copyblogger advocates putting OUT content before you know what you're trying to do. Make a hypothesis. My audience likes X Y Z type of content. Then test. Is your website traffic going up? Down? More engagement? Less?
Answer is creating a 404 page with recommended products and an email opt-in. I use shopify, and I've been leaving up the product (with out of stock) and related products/email opt in. Going to blog to Shopify and see what this does to SEO!
Pop-up shops may be a good way to break that barrier of wanting to purchase online clothing and apparel, especially in the ethically-made, eco-fashion space.